Privacy Policy

Last Updated: March 21, 2025

This Privacy Policy outlines how Elizabeth "Liz" McCallum ("Company," "we," "us," or "our") collects, uses, and safeguards the information you provide when accessing or using www.lizsellshomesdfw.com (the "Website"). This policy applies to all users of the Website and any related services linked to this Privacy Policy.

By accessing the Website, submitting information through forms, or engaging with our SMS or email communications, you accept and agree to be bound by this Privacy Policy. If you do not agree, please do not use the Website.

1. Acceptance of Terms


By accessing or using this Website, you affirm that you are at least 18 years old and agree to the terms of this Privacy Policy. This policy should be read in conjunction with our [Terms of Service], which together govern your use of the Website.

2. Information We Collect

We may collect the following categories of information:

2.1 Personal Information

Information you voluntarily submit through forms or communications:

  • Name

  • Phone number

  • Email address

2.2 Automatically Collected Data

Information collected through cookies, tracking pixels, and analytics tools:

  • IP address

  • Browser type

  • Operating system

  • Device identifiers

  • Pages visited and time spent

  • Referral URL

3. How We Use Your Information

Your information may be used in the following ways:

  • To send SMS and email communications, including alerts about new DR Horton communities, VIP presales, and occasional builder updates tailored for real estate professionals.

  • To coordinate, schedule, or confirm appointments, community tours, or events.

  • To provide both promotional and transactional notifications related to our services.

  • To analyze user interactions with the Website, troubleshoot errors, and enhance the user experience.

  • To respond to questions, requests for information, or customer support inquiries in a timely and personalized manner.

  • To assess interest in current or upcoming DR Horton offerings and help agents

    stay ahead of the market.

  • To improve content relevance and offer tailored communications based on user behavior and preferences.

4. SMS and Email Messaging Policy

By opting in to receive communications from Elizabeth "Liz" McCallum, you consent to receive:

Transactional Messages

Messages related to appointments, service confirmations, or any updates relevant to services you have requested. These messages may include appointment reminders, confirmations for community tours, or essential notices regarding your opt-in subscription.

Marketing & Promotional Messages

Messages providing real estate professionals with early access notifications, community updates, DR Horton development announcements, invitations to special events, and other information intended to keep you informed of relevant market opportunities.

Frequency and Charges

Message frequency may vary based on new community openings, builder updates, or scheduled appointments. Message and data rates may apply depending on your mobile carrier.

Opting Out

You may opt out at any time:

  • Text Messages: Reply STOP or OUT at any time to unsubscribe. Upon sending "STOP," or “OUT,” you will receive a final confirmation message and will no longer receive further messages.

  • Emails: Click the unsubscribe link in any email to stop receiving future communications.

We respect your privacy and do not sell or rent your contact information. Your data will only be shared with vendors essential to communication delivery, such as email and SMS platforms, under strict confidentiality and in accordance with our privacy policy.

Communications are intended exclusively for real estate professionals who have voluntarily opted in to receive these updates. If you have received messages in error, please contact us immediately to be removed from the list.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Track Website usage and performance metrics

  • Enhance user experience and personalize content

  • Analyze user behavior for improvement purposes

Users can control cookies through browser settings. Disabling cookies may affect some Website functions.

6. Data Security

We take commercially reasonable steps to protect your information, including technical and organizational security measures. However, no system is entirely secure.

By using the Website, you acknowledge and accept this risk and agree to hold us harmless for any data breaches that occur despite reasonable safeguards.

7. Disclosure of Information

We do not sell personal data. Your information may be shared only with:

  • Service providers performing functions on our behalf (e.g., email/SMS platforms, website hosting)

  • Government authorities or legal entities when required by law

  • If Liz transitions to a new brokerage or builder, your information may be used to continue providing relevant updates about new home developments.


8. Children's Privacy

Our services are not directed at individuals under 18 years of age. We do not knowingly collect information from children. If you believe we have unintentionally collected such data, please contact us so we can promptly delete it.


9. Geographic Scope

This Website and its services are intended for real estate professionals located in the United States. We do not actively market to or process data for residents of California, the European Union, or the United Kingdom. If you are a resident of these jurisdictions, please refrain from submitting personal data.


10. Your Rights and Choices

Depending on your state of residence, you may have certain privacy rights including the right to:

  • Access the personal data we have collected about you

  • Correct inaccuracies in your data

  • Request deletion of your personal information

  • Opt out of promotional communications

To exercise these rights, please contact us using the information below.


11. Changes to This Policy

We reserve the right to revise this Privacy Policy at any time. Changes will be effective immediately upon posting the updated version on the Website. You are encouraged to review this page periodically.


12. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please reach out to Elizabeth "Liz" McCallum directly:


Phone: 813-476-3115

Liz is happy to assist real estate professionals with questions about updates, account preferences, or communication settings.

© 2025 Elizabeth "Liz" McCallum. All rights reserved.